Best Practices for Instagram Customer Service

Did you know a survey reveals more than twenty-five million brand accounts on Instagram? There is a rapid increase in the list of brands on IG. The presence of brand accounts on IG is increasing, but the rate of IG users is also growing with time. It is recorded that 85% of the users follow a minimum of one brand on IG religiously.

If you own a brand account on IG, we highly recommend you integrate certain practices to use Instagram customer service best. Here, in this blog, we have shared the most practiced and helpful tactics to augment the results in the pursuit of customer satisfaction.

Best Instagram Customer Service Practices

The following are the best ways to handle Instagram services for customer support.

Practice #1: Setting Up Replies to Clients in DM

Instead of typing the same answers repeatedly, make use of Instagram chat support. All you have to do is to set answers to the frequently asked queries on auto mode. It will give two benefits. First, instant bot-generated replies will save time, energy, and effort. Second, it only requires human assistance sometimes.

As soon as you get queries in direct messages, typically called DM, list basic questions. Then, select the appropriate response for clients. This way you will make optimum use of the Instagram chat support feature.

Practice #2: Maintain and Manage Transparency of Clients' Comments

Remember about client satisfaction. For that, you have to maintain and manage transparency. Don't let emotions rush in; always invest in your business's trustworthiness. According to a survey, 73% of potential clients check and value transparent brands and companies. As far as honesty is concerned, it is one of the most potent ways to retain existing clients. The potential of getting new clients largely depends on the way you keep matters transparent.

Educating clients on what will help them most (according to their needs) should be the focus – selling products comes later. It means if you remain true to the clients, they will build trust and rapport – something everyone cherishes and wants!

Likewise, understanding the customer's psyche and emotions plays a vital part in keeping transparency. The best communication occurs when you are aware of clients' pain points. In addition, knowing your USP (unique selling proposition) is a must because it directly and sometimes indirectly becomes helpful in managing transparency.

Practice #3: Critical Conversations Should Be Discussed Privately in DM

Businesses fall apart when critical comments regarding your services or products are handled in an unprofessional manner. Always message the person in private to avoid chaos in the comments sections. This trick helps keep you safe – mainly because nasty comments get instant support from dissatisfied clients.

Another reason to discuss matters in private is to safeguard personal information. It doesn't go out publicly; the client remains safe and maintains trust. However, if you have a massive fanbase, the best idea is to deal with the matter in an official email.

Practice #4: Never Miss Out on Adding Customer Service Contact Details in IG Bio

Instagram customer service is excellent to the extent that it allows you to include contact details for customer service in your Instagram bio. It is because of two cardinal points. First, without a contact number or email address, clients consider businesses shady and scams. Second, this is the reason to gain the trust of clients. You can even write a prompt in the bio regarding how business is carried out. Remember, your business and the clients are there to help you grow. Your sanctity and rules are as important as customers' satisfaction.

For example, it is okay if you want clients to email and not contact a particular number. There is nothing wrong. But at the same time, it is one of the best practices for Instagram customer service. The reason is to give avenues and ways to help followers grow.

Using the Instagram support center to get more retaining and recurring clients works out best. You can even make use of CTA (call to action) buttons in your Instagram account. As soon as a client clicks on the call button (a form of CTA), it will take the client to the regular or WhatsApp call. Likewise, clicking on email will redirect the client to the email page.

Practice #5: Formulate Support eBook for IG Clients

As we know, businesses and brands are of different types and forms. All of them have something in common, though – the same voice of dealing and engaging with clients. To maintain the best Instagram services, you should keep a handbook in an eBook format. Such guidelines in a proper eBook format will allow (everyone who deals with the client) to use the same tone, let the support team help clients quickly, and maintain the accuracy of the queries. In short, it will serve as the training for the Instagram support center.

Practice #6: Feature FAQs in IG Highlights

Always keep in mind that there will be a category of clients who would choose not to contact Instagram customer service. They will stay silent or post a negative comment. It is best to utilize the Instagram highlights feature to avoid such situations.

In this feature, you can create frequently asked questions. The main difference between highlights and stories is that highlights stay forever while others remain there for 24 hours. Write one FAQ or a few FAQs in one story highlight.

Some expert business owners display highlights in their bio. However, creating albums for FAQs is another way to handle too many questions related to more than one service. One thing you must know about highlights is that they appear right under the bio of the IG account. It attracts visitors and new clients.

Practice #7: Keep Notifications Open to Check Mentioning of Your Brand

If you need more orders or are following, please check where the problem arises. Please enable notifications so that there is a notification as soon as someone tags (mentions) your brand. This way, at least, you will know the basics of needing more leads.

If you are using Instagram customer service, you should be able to monitor and deal with bad comments. However, it would be best if you considered third-party applications as a way to monitor the preferences of the targeted audience.

Also, in this regard, you should be careful about the response timings. If you deal with a situation once the bad words are spread, there will be no use in solving the problem. It is because the damage would be done. You will reap the consequence by letting the potential customer go to the competitor's IG account for the purchase.

The reason to activate push notifications is to get all comments and direct messages (wherever the brand is mentioned).

To enable push notifications, follow the steps mentioned below.

Step #1: Open the IG app and go to your account.

Step #2: Locate three dots on the top right side and click.

Step #3: A drop-down menu will appear. Click "Settings."

Step #4: Now see "Notifications" and click again. It will give you various options for push notifications. Select all you would want to get notifications.

Last Verdict: Best Practices for Instagram Customer Service

On Instagram, you must improve your customer care strategy. Customer service should be your first focus if you're a brand using Instagram for business purposes. The platform presents a single chance to interact with your clients directly, assist them, thrill them, amuse them, and earn their long-term commitment.

With a little effort and careful attention to detail, you should be well on your way to expanding your company and building a following of devoted content clients who will identify with your brand and return for more.