Instagram shopping and product tagging tips
Make every shopping season fascinating for your clients by making it easier for them to discover your products and make purchasing by going through the easy procedure. As we know the outlet is not only the single thing from where we can sell our products there are so many other options as well that help us in getting connected with a wider pool of our potential clients. If you have created a business account on Instagram and have uploaded pictures of your products by enabling the Instagram shopping feature you can tag your products and it will help your customer to find them in a matter of minutes.
Here is a step-by-step guide that helps you to learn how you can add shoppable tags in your feeds, stories, reels, videos, and live shopping. There are several ways by which you can tag your product anywhere in your content. You can simply tag any of your products by mentioning that product anywhere.
What is Instagram product tagging?
Instagram product tagging is the most prominent feature in Instagram shopping that allows you to mention any of your products in your content so that users can directly purchase it without leaving the platform. When brands tag their product in an image that they post anywhere on their Instagram account, then the user can get detailed information about that product just by clicking on it. They will find the complete pricing information along with the description of the product they clicked on.
They will have the complete freedom to purchase the spot without leaving the platform or switching any tab. They would be able to complete the whole purchasing procedure simply by being their business website that is connected to their Instagram account via the Instagram shopping feature.
Who can tag products on Instagram?
Initially, this option was only available for the brand whose account was being used to display the products. Only the creator of the account was allowed to tag the product in whatever content they want to tag them. But now people can also tag any product they want to get from the relevant brand. This has created so many opportunities for the affiliate marketing sector by enhancing the influencer’s capabilities on this platform.
When a brand uses the product tagging feature in its content, you will be able to see a disclaimer on the post that states that this post is eligible for commission. This allows the brand to maintain the transparency of the whole purchasing procedure by showing the clients that they are earning a commission while promoting this product but firstly you should completely know how to tag a product on Instagram.
Why do brands use the product tagging feature?
This is also a very important question that highlights the importance of Instagram tagging products on Instagram and doing all the effort related to it. why is it so important for brands to tag a product in the first place? Let’s explore some main reasons that make brands do so:
It shortens the buying journey
Most of the customers feel so annoyed when they have to switch several tabs while making a purchase and many of them end up in the process as they feel it is so time-consuming. With the Instagram tag feature, customers can easily discover a product and then he or they may quickly get into the buying process in just a few clicks without changing any tab or going anywhere else. This not only shortens the purchasing process for your clients but also reduces the risk of losing your valuable customers.
Enhanced conversions
When you offer such an organized and concise buying process to your clients using Instagram tag it gives a positive impact on the overall image of your brand. this makes more and more people come to your account and make purchases. This looks so professional and leaves very small room for second thoughts. Hence, it helps increase the rate of your conversions to a great extent.
Improved customer experience
Product tagging allows you to undergo a smooth and seamless purchasing process as it also aims to enhance the overall shopping experience. This reflects so many positive impacts on your brand and also clears the path for repeat purchasing by making every client a permanent client. The loyalty of your brand is greatly increased by it.
How can brands start tagging products on Instagram?
The process of adding products on Instagram is so simple. The first thing you must learn is how to set up an Instagram shop. Once you have successfully arranged the setup of your online store on Instagram then you can easily tag your products by using the methods given below:
Tap on the plus icon located in the middle of your screen to create a new post.
You have to follow the same process as you do while creating a post on Instagram. First, you choose a photo or video from your gallery which you want to upload, then you add the necessary captions and filters which you feel are appropriate for your post. Then tap on the “next” button.
You will be able to see the option “Instagram tag product” just click on it
Tap on the place where the product is located in the image or video you are going to upload
You the search box to find the product you want to tag in the picture you are going to upload.
Click on “done” and then simply “share”
Now you have successfully created a shoppable post on your Instagram from where people can directly make purchases from your business website.
How to tag products in stories?
If you want to tag your products in your story content then you have to follow the given steps which will be very helpful for you in understanding how to add the product on Instagram.
Tap on the plus icon located in the middle of your screen to create a new post.
You would have to follow the same process as you do while creating a random story on Instagram. First, you choose a photo or video from your gallery which you want to upload, then you add the necessary captions, filters, music, hashtags, and stickers which you feel are appropriate for your post. Then tap on the “next” button.
Then you need to click on the sticker icon and search for the product sticker
Tap on the place where the product is located in the image or video you are going to upload
You the search box to find the product you want to tag in the picture you are going to upload.
Click on the publish option and you will be done adding a complete shopping guide via Instagram stories.
How to tag products in reels?
If you want to tag your products in, you’re the reel content of your Instagram profile then you have to follow the given steps:
Tap on the plus icon located in the middle of your screen to create a new post.
You would have to follow the same process as you do while creating a random reel on Instagram. First, you choose a photo or video from your camera roll which you want to upload, then you add the necessary captions, filters, music, hashtags, and stickers which you feel are
the most suitable for your post. Then tap on the “next” button.
When everything is ready just tap on the “Tag Product” option
Then you have to select the products or the collection which you want to add to your reel content
Then click on the “done” option
Publish a shoppable reel and that’s it. You will successfully add a complete shopping guide via Instagram stories.
Let the creators tag your products
Having an affiliate set up or collaborating with an influencer helps you tag your products in the content creator’s post. But you have to enable this setup fastest only then it could be implemented on your account. Just go to the setting tab on your profile and go to the profile setting which is located under the “shopping ads” tab. Then you would have to choose the creator whom you want to approve the product tagging. This will allow that creator to collaborate with you and hence they will be able to tag your product in their content.
Once you allow them by collaborating this way, you will be able to see the product tags of your brand in each of their posts and you can easily track the performance in this way. You will also be allowed to see the deep insight as post impressions and click etc. as it helps you analyze and evaluate if that influencer is enhancing your conversion or not.
Best practices while tagging the products
Product tagging is the most advantageous feature but it doesn’t mean that it automatically starts generating sales for your brand. It only helps you display your product in the best possible way and enhance your customer experience but the rest of the hard work you would have to do on your own.
Frequently tag your products
If you want to be successful you have to be very consistent with all of your Instagram marketing strategies. You have to create compelling content and make sure you religiously follow the consistency in your posting schedule and use the product tagging feature regularly in your content. this enhances the visibility of your shopping ads posts and it starts displaying to a wider audience.
Provide detailing of products
As you want to limit the whole purchasing process to your Instagram shopping feature then you should be more focused while adding the details about the product. Your product should be displayed with all the important details that are important for your clients to know. If you want to ease the purchasing process for your shoppers you should describe every single aspect of your product. This may include the price, material, quantity, pros, and features of your product.
You should mention the authentic features of your products and avoid over-promising while talking about the quality of your product. Tell them what exactly you have in your product as this will enhance their overall experience of Instagram shopping.
Check the working of tags
As you do all this effort just to provide your customer with a seamless user experience so you would never want your customer encounter hanging when they click on the product tag of your brand. So, it is very important to keep a proper check on the working of your product tags. Make sure all the tags you applied for work seamlessly and none of them gives any error because this is not going to leave a going impression on the reputation of your brand.
This is why double-checking the performance of your tags is extremely important. You can better check their performance by using another account to see if they are working properly or not.
Gather more user-generated content
UGC is the social proof of the sustainability and good quality of your product originally by the people who have used it. it tells your new clients how the product looks in the real life and also the methods to use it. It helps you get so many more clients as the testimonial of your existing clients helps them make the buying decision of that product from you. due to this reason, there is a separate area on the Instagram shop which is dedicated to the reviews and opinions of your customers.
You can also tag your product on Instagram where your clients have posted photos of your products while using them as it helps you build trust as a brand among your clients. It is the best way to show appreciation for your customers for your products or services.
Conclusion
Displaying your products on Instagram by using the Instagram shopping feature is one of the best decisions you ever made for the growth of your brand. it may not help you get so many clients instantly but it will give you the benefits that you were totally beyond your imagination.
Thank you for reading