How to run Instagram ads for maximum reach and conversions
Growing on Instagram or any social platform organically is a long and testing journey. Not everyone has the patience and passion to keep moving. The question is, Is there a way forward other than this tiring option? Yes, there is. Open your Instagram, make your amazing creative, and launch your Instagram ads campaign today. This is a great option if you want to build an audience fast, increase brand awareness, or grow sales for your products. It’s a perfect candidate for achieving all of your marketing goals.
This blog will dive into why you should run ads on Instagram, how to launch your next campaign, and what are the best practices to dramatically increase your reach and conversions.
Ready to learn?
Let’s dive right in.
Why Run Instagram Ads?
If you know how to use Instagram to market and grow your business, then you would know that hitting your marketing goals with organic strategies alone is a time-taking job.
While with organic marketing, only 9% of your followers can see your posts, not every one of those will be interested to buy.
So, you need a lot more eyeballs to your posts and videos to generate enough sales that could fuel your business growth.
Instagram ads are the immediate solution to those roadblocks. It unlocks the visibility potential of your content by reaching a wide audience on the platform which you can not reach otherwise.
Before deciding to click the “launch” button, here are a few benefits that prove the point.
Builds Brand Awareness
If you are a new business, getting the word out about your brand is an intelligent way to start.
You can gain more followers for your page which helps make the most of your organic content.
While most businesses are looking to generate sales with Instagram advertising, building campaigns to grow brand awareness can unlock greater reach to new potential customers who don’t know about your brand yet.
The goal is to let people know that your brand exists and while they visit your profile, chances are they follow you. ‘Learn more’ is a general theme for CTA in these campaigns.
Increased Engagement
There are versatile types and shapes of ads on Instagram that blend seamlessly with the users’ feeds and stories. This generates high engagement as they look like a normal post or story.
Another reason for increased engagement with the Insta ads is that audience on the app is very comfortable with the adverts.
You can get more likes, comments, and follows on your ads which will help train the algorithms to show your posts to more users.
Selling Products
Instagram has been introducing many features to help brands sell on the app. Instagram advertising allows you to sell even more within the app.
You can create your shop or a catalog of products allowing users to buy your stuff within Instagram without ever leaving the platform.
You can add a “Shop Now” call-to-action leading the people to your online store, or just link the products with your ad which allows them to make the purchase right away.
Users can click on the ad creative, see details about the product in the pop-up window that appears, and buy right away. Ease of purchasing increases the conversion rate dramatically.
How To Create Instagram Ads That Convert
Let’s talk about the hard stuff. There is no point in paying for ads if you don’t get conversions. This section will explain the steps you need to take to make your ads campaign a hit.
Create Ads with Facebook Ads Manager
Since Facebook owns Instagram, you have to create ads inside the Facebook ads manager. First of all, you need to connect your Instagram business profile to your Facebook business page.
Click on the Menu icon (Nine Dots) in the top-right corner of your Facebook home feed.
Then click on Ad under the Create menu to get started with your campaign.
Pick One Objective
The first step in your ads campaign is to pick your objective. This is important since it will drive the considerations like who to target and which ad copy or creative to use.
You can reduce your Instagram ads cost by carefully choosing the objective and blending it with the right ad copy and ad creative.
You can choose from three broad categories here; awareness, consideration, and conversion.
Under the awareness category, you can choose to increase brand awareness or reach a wide audience. This section is focused on spreading the word and reaching more people on the app.
In the consideration section, you can choose from these options;
Traffic
Engagement
App installs
Video views
Lead generation
Messages
This section is all about getting the conversation started. Getting people to your landing pages, capturing their email addresses, and telling them about your brand and products.
Then finally, you have the conversion section. Here you can target people interested in your products to buy from you. Objectives in this stage include conversions, catalog sales, and store traffic.
Set Budget and Schedule
The next step to creating your ads campaign is to decide on the budget and duration. Setting a daily budget will run your ad continuously until you have spent all your allocated money until you turn it off early.
A lifetime budget will get your ads running till you run out of the total budget. You may choose according to your budget and goals to reduce your Instagram ads cost.
Create Target Audience
Instagram advertising can be very effective if you choose your target audience wisely. Facebook ads manager has plenty of options to target your ideal audience through your ads.
You can choose from different demographics, interests, and even their past interactions with your brand using retargeting ads.
Write a Compelling Ad Copy
Words used in your Instagram ads can attract or repel viewers. So, depending on the objectives, and your target audience, you need to write compelling words to keep them interacting with your ads. You can use up to 2200 characters in your ad copy.
Design an Attractive Ad Creative
Your creatives are the first impressions and your first chance to impress the audience. If you’re a household brand with lots of brand recognition, then using high-quality pictures of products is enough.
But if you have a new business, you can list out benefits your audience can have. This is how to get Instagram ads to work for your brand the right way.
Select Placements
Instagram ads can be placed in four different locations; feed, Explore page, Reels, and Stories. You can use the same image for different placements but you have to customize it first.
Launch and Analyze the Results
Now your ads are ready to be launched. You may review all your ad settings and if you are satisfied with them, just hit the ‘Publish’ button.
You can’t afford to publish your ad and then forget about it. You should regularly check the stats of your campaign, see if it is resonating with your target audience, and what changes could improve the reach and conversions.
This is how to get Instagram ads to bring the most fruitful results for your brand and business.